that publications that place their editorial material online stand a much greater chance of increasing their subscription and newsstand revenue. I don’t have a lot of firm data to support my point of view, but I have lots of experience – I’ve been involved in publishing original material online for over 6 years now. And the only conclusion I can reach is that if the media are different, alternative channels support each other, they don’t undercut one another.

In Wired News today there’s an article that looks at magazines who don’t have much of an online presence: Publishing Without a Net. It’s interesting to read alternative views to my own.