Jesse Berst gets it. The promise of the web lies in turning it inside out. That’s what it’s always been about, whether “it” is media in general or the WWW specifically. The WWW gets us part way there; fast, always on, internet connections take it a bit further. Symmetrical high speed connections (still rare) take us even further. And the software – whether it’s Gnutella, SETI@home, or whatever – goes still further. It’s also about relationships, not information per se – but at this level, information is a relationship.