a regular part of my updates recently to comment on other weblogs’ commentary, but Brig Eaton’s comment on eatonweb, that it might all be about brand, is worth noting. Brand is an ever increasing part of the mix of things that make up the value of products, at least in North America and Europe. So, contrary to what I understand Jakob Nielsen writes, there may be value in extending a brand through “wild” design. I do realize that this might be the most obvious and even trite post in the world, by the way, to most people who read here. Not quite sure why I’m writing it.