AdTension. “My main point here is that we need to get out of the advertiser-centered frame of mind about how markets for information work. We need to start imagining the markeptlace as it exists now, and wants to exist, in the online world. This is a marketplace where customers are participants, and not just consumers. Where they are no longer just a mass of passive ‘eyeballs’.”
In Wired News today,
Adam L Penenberg updates us on how Salon is doing with the combination of site subscriptions and click-through day passes: Salon’s Balancing Act. I subscribe to Salon, so I don’t often see the day pass ads, but I was thrilled when I noted that The Economist is using a similar strategy.
Steve Rubel
in his blog, Micro Persuasion: Character Blogs are a Complete Waste of Time. Waste of time, sure, but, even more, a waste of an opportunity.
Jakob Nielsen:
Most Hated Advertising Techniques. What’s your least favourite advertising technique? For me it has to be auto-playing any sound whatsoever when I visit a site.
Nick Denton,
founder of Gawker Media, announces Contract Publications, aka special advertising sections or supplements. I think this is a great use for weblogs, and in other areas of the web it has been done for years without much controversy.
