but Tom Coates continues to do some of the heavy thinking required to consider some of the recent innovations in new-ish webstuff. This time it’s about tagging: Two cultures of fauxonomies collide. What’s refreshing about Coates’ writing is that while it’s not academic in nature (much more accessible and not nearly as onanistic as much of the academic work in the domain), neither is it obsessed with the commercial side of things – his posts aren’t about the next business model or monetizing X or Y.