an interesting name for a new site: Hotwire. Nothing beats originality, that’s for sure! Evidently they passed “Overblown Marketing Writing 101” as well: “Hotwire also has the backing of a prominent $8 billion investment firm to quickly aggregate strategic partners in multiple categories.” Gotta love aggregating those strategic partners! Fun for the whole family. A little further down the main page indicates that this crap is put together by Scient, a buncha airlines and some VC I’ve never heard of before.
Michael Boyle's weblog
